Our brand portfolio is our key asset. Our main marketing strategy is to promote Caffè Bristot as the leading international espresso brand in select espresso bars and restaurants, whilst Caffè Breda and Caffè Deorsola are leading brands in their territory.
Each brand family in the Procaffè portfolio is fully extended, with entries for the horeca and retail sectors.  The recently developed ready to drink liquid coffee concentrate “Koffee & Koffee” focus’s on the international catering business.
Targeting the high style, youth oriented market for espresso bars, Procaffè is the source for the Testa Rossa espresso bar franchise program, which is gaining ground in serveral European markets.